Many studies have proven, that you only have a few seconds to make a great first impression, and that whatever the impression, it is a lasting one. Whether personal or business, it is easy to go astray when presenting yourself or your business to a new person or client. We can get caught up in thinking about many other things that seem greatly important at the time, but are not nearly as important as the visible, physical, first impression we are sending.
The same goes for buildings and properties. A tidy and clean building makes people want to enter. They assume without even thinking too deeply, that whatever is going on inside, is professional and worthy of their time and attention. And windows are like the soul of a building; they tell visitors just how much the owner cares about the property and the business. Clean windows are more than just aesthetically pleasing; they are the key to making a great first impression, for buildings.
Great first impressions are vital to success, and can create and open up opportunities. Consciously thinking about how to make the best first impression is one of the smartest things a property owner or manager can do. Hiring a professional window cleaner is highly effective in making your building one that will repeatedly attract clients and visitors. Many businesses have paid the costly price of doing business in a shabby and unkempt property; unaware of how many potential clients they may have lost because the building’s windows were not cleaned and polished. It seems like a small thing, but for many consumers, cleanliness is at the top of their list when it comes to the businesses and properties they choose to visit.
We always say that the eyes are the windows to the soul, because though they are only one small part of us, they can tell others many things about us. Broken and unclean windows on a building, often act in the same way to passersby; they can tell a story about the owner’s lack of care and concern about the building and what’s going on inside. Particularly, if your building is new, sparkling clean windows can make the right lasting impression on those who notice it; creating a positive reputation from that point forward.
When building and property owners weigh the cost of hiring a professional window cleaning service, against the possible high cost of losing valuable patronage because they are deterred by what appears to be an unprofessional business, it is minimal, and can be one of the best and simplest decisions an owner can make concerning their property.